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I have read on the BREW Extranet that it is possible to have BREW apps preinstalled on devices by having arrangements with handset vendors and carriers.

I was curious if anyone out there has any experience with this method of app distribution. Specifically, how difficult it is to setup this kind of arrangement, what kind of handset volume one needs to approach vendors with, rough costs, carrier reactions/responses, etc.

Not sure if a thread has already been posted on this, but I did not find anything with some initial searching.

If your App got attention of the carrier, They will agree to release your app as a preinstall on the handset.
You don't require any setup's to do this, Pre Install app is a normal Dynamic BREW app. The only difference is In preInstall, Your Qualcomm Signed app(with Multi RUIM support, if Device has RUIM support) will be copied
into the Device BAM along with the device firmware(Which will be done by Device OEM's).
If the device don't have a BAM, Then you need to submit you app as a static library
to the carrier. Then carrier and OEM will test the app and then they will burn the library with the device firmware. Some B&W devices in India don't have BAM ex:Samsung bullet Series, On which user can't download apps from the carrier catlog.

If your App got attention of the carrier, They will agree to release your app as a preinstall on the handset.
You don't require any setup's to do this, Pre Install app is a normal Dynamic BREW app. The only difference is In preInstall, Your Qualcomm Signed app(with Multi RUIM support, if Device has RUIM support) will be copied
into the Device BAM along with the device firmware(Which will be done by Device OEM's).
If the device don't have a BAM, Then you need to submit you app as a static library
to the carrier. Then carrier and OEM will test the app and then they will burn the library with the device firmware. Some B&W devices in India don't have BAM ex:Samsung bullet Series, On which user can't download apps from the carrier catlog.